25+
Years Experience
EU · NA · APAC
Markets Covered
Latest Insights
The Death of the "$70 or Bust" Strategy
March 20th, 2026
The Death of the "$70 or Bust" Strategy
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The Cost of Misalignment
MAR 13th, 2026
The Cost of Misalignment
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The Economics of the Digital 'Third Place'
MAR 6th, 2026
The Economics of the Digital 'Third Place'
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Daedalic
PlayStation
Level Infinite
Activision
Rockstar
Take 2
Plaion
Sharkmob
Gamer Network
DECK13
Knights Peak
Seriously
Blizzard
Tencent Games
My.Games
Gamigo
Mirebound
Spielfabrique
Wild River
Headup
Epic Games
Saber Interactive
Aesir
Crytek
Daedalic
PlayStation
Level Infinite
Activision
Rockstar
Take 2
Plaion
Sharkmob
Gamer Network
DECK13
Knights Peak
Seriously
Blizzard
Tencent Games
My.Games
Gamigo
Mirebound
Spielfabrique
Wild River
Headup
Epic Games
Saber Interactive
Aesir
Crytek
What I Do
01
Brand Strategy
Building distinctive studio identities and game brands that resonate with players and partners based on more than 25 years of experience in the industry.
02
Strategic Communications
Crafting narratives that cut through the noise. Press strategy, key message development, and stakeholder management, as well content creation and distribution through media and creators is where is where we shine. We understand that authentic and relevant content matters most and know how to plan, produce and distribute it.
03
Go-to-Market Planning
Comprehensive launch strategies for games, studios, and services. Market analysis, campaign architecture and funnel modelling that connect all the dots along the customer journey, whether we only provide parts of the campaign or all of it.
04
Market Expansion
Expert guidance for entering the global markets. Set in Europe we are at home in the world with network experts and partners in all Top Tier markets such as Europe, Northern America and the APAC region.
05
Publisher Relations
Bridging the gap between development studios and publishing partners because we understand both sides and their specific needs based on years of experience in working with publishers and developers.
06
Event & Trade Show
We understand how to reach consumers in real life as much as we do digitally and know how to connect both worlds with end-to-end strategies for major Gamescom, GDC, and other key industry shows as well as bespoke events.
Work & Impact
Go-to-Market
Star Trek Voyager: Across the Unknown: Global Go-to-Market Strategy
Spearheaded the comprehensive global Go-to-Market (GTM) strategy for Star Trek Voyager: Across the Unknown, a highly anticipated, narrative-driven 4X/strategy title. The campaign focused on leveraging the established Star Trek IP's massive, multi-generational fanbase while simultaneously attracting core strategy gamers. We designed and executed a multi-phase campaign spanning brand positioning, asset production, global communications, and launch coordination, ensuring maximum visibility and pre-order momentum.
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Go-to-Market
Mandragora: Global Go-to-Market Strategy
Designed and executed the comprehensive global go-to-market (GTM) strategy for Mandragora, a highly anticipated 2D dark fantasy RPG. This included full management of the communications funnel, spanning brand positioning, asset creation, channel strategy, and launch execution, leading to significant visibility and a strong foundation for post-launch success.
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Launch Campaign
Painkiller Launch Campaign: Discord Video Quest
Designed and executed a pioneering, community-centric launch activation for the Painkiller franchise revival using the Discord Video Quest feature. The campaign successfully leveraged the platform's native engagement tools to drive brand awareness, boost wishlists/purchases, and generate high-quality user-generated content (UGC) by incentivizing players to stream the game to their friends.
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Brand Strategy
Exoborne: Brand Strategy, Positioning, and Reveal
Developed and executed the comprehensive brand strategy for Exoborne, a major new IP for a high-stakes, tactical extraction shooter from a renowned AAA studio. This project included defining the game's official name, positioning, key unique selling propositions (USPs), core narrative pillars, and coordinating the global reveal at The Game Awards, successfully establishing a strong, distinct identity in a competitive genre.
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Event Strategy
Level Infinite: Gamescom Booth
Strategic oversight and executive leadership for the Level Infinite Gamescom presence. Leading global teams to design, coordinate, and execute a massive, multi-title booth activation that successfully unified the brand, maximized media coverage, and achieved record player engagement.
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Creators
Creative
Brand Activation
Analytics
Media Partners
My Approach
Connected Ecosystem
Access to a curated network of media professionals, creative talent, and industry insiders built over 25+ years.
Focused Expertise
Deep vertical specialization in gaming and entertainment means strategies built for your industry and your individual project, not adapted from another.
Agile Delivery
Senior-level thinking without the overhead of a large agency. Fast decisions, direct access, and tailored execution.
Get in Touch
Email
info@zrconsulting.de
Location
Germany · Available Worldwide
Availability
Currently accepting new projects
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